About

Creative visionary and strategic leader with a passion for developing wholistic brand design executions that create a connection to the consumer. Envisioning the brand expression through expertise in advertising, communications, package design and logo development. Responsible for leading global brands to successful growth and market share

At Colgate Palmolive:
Global Brand Design Lead for Oral Care Whitening segment relaunching
Optic White, Luminous White and Max White in all Regions. Global Brand Design lead for UAP category segment relaunching all of Lady Speed Stick and Men’s Speed Stick delivering the strategic design vision for underarm protection throughout the global portfolio. Recently relaunched the Irish Spring body wash and bar soap Brand. Developed major strategic and experiential design solutions for the Softsoap Brand. As stretch projects I have designed events for CP Innovation as well as Senior leadership and Brand Experience rooms.
In addition I performed all functions in relation to licensing for Colgate Palmolive for well over ten years in the Oral Care Category.

Prior to working at Colgate I held title of Vice President, Creative Supervisor for Darcy  (DMB&B) was responsible for all advertising of the Folgers Brand coffee for Procter and Gamble managing and directing all creative including television, outdoor, FSI and point of purchase. campaign executions for Sunny Delight.

I led creative for the Millstone Coffee Brand Strategy and a new brand positioning as well as creative for Crest, Sunny Delight and Charmin. During the 10 years as a Creative Supervisor my team developed creative to win the Pillsbury account.

Previous accounts were Kraft. American Express and Bayer.